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At [your company name] educational content appears within our Help Center, as well as within our workshops, certain marketing materials, and internal training documents. This section lays out the guiding principles for writing educational content, and discusses the main types of educational content that exist at [your company name].
Someone taking in educational content is usually looking to answer a specific question. That question might be broad or narrowly focused, but either way, our goal is to provide answers without distraction.
For each project, consider your audience’s background, goal, and current mood. Ask these questions:
We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases. This is particularly important since we always consider the neurodiversity of our audience, and that learning something new can often feel overwhelming.
When writing educational content, remember to stick to the topic at hand. Keep sentences, paragraphs, and procedural steps focused and concise.
We create educational content to serve various channels and audiences. We need to not only educate our customers, but also inform our partners and staff about when and how to use our products and features.
Educational content at [your company name] can include: