<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Overview

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The Narrative ID is a guide to uncover and document the narrative approach for any thought leader. When applied, it ensures all messaging coming from your thought leader is consistent, compelling, and one-of-a-kind in its perspective.

The Narrative ID is comprised of three major components: Podium, Posture, and Pillars.

• Each component contains several dimensions that add distinction to your narrative. Component sections are distinguished with blue bars below.
• Each component and dimension includes an “Overview” toggle list that includes a full description. Overview sections are distinguished by gray bars below. Expand the list by clicking on the black triangle.

Complete the steps in the “How to use” section below to build your Narrative ID.

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• [ ] Expand the “Overview” dropdown under each component/element to reveal descriptions and instructions.
• [ ] Answer the gray-text prompts within each section. The gray text also acts as placeholder copy indicating roughly how long each section should be. This is flexible and should be updated to fit what works for you.
• [ ] Complete your Narrative ID in close collaboration with your thought leader. If needed, get any additional reviews and approvals from stakeholders before finalizing. The goal is to have full input and buy-in on your Narrative ID so it can be applied consistently.
• [ ] Create a Narrative ID for every thought leader in your program.
• [ ] Once completed and approved, remove this “How to use” section, and use your Narrative ID as a launch pad and guardrails for all content for your thought leader.

<aside> <img src="/icons/book_gray.svg" alt="/icons/book_gray.svg" width="40px" /> Narrative ID

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Podium

• Overview

Audience

• Overview

Demographics

Job title

List titles of your target audience

Responsibilities

• Describe duties
• Describe duties
• Describe duties

Seniority

• [ ] Executive
• [ ] Director
• [ ] Manager
• [ ] Specialist

Status

• [ ] Buyer
• [ ] User

Firmographics

Industry

• [ ] Technology
• [ ] Manufacturing
• [ ] Retail
• [ ] Finance
• [ ] Healthcare

Geography

• [ ] EMEA
• [ ] APAC
• [ ] LATAM
• [ ] Worldwide

Company size

• [ ] Small (1-99)
• [ ] Medium (100-499)
• [ ] Mid-market (500-999)
• [ ] Enterprise (1000+)

Cares ****

• Describe what motivates them
• Describe what motivates them

Concerns

• Describe what keeps them up at night
• Describe what keeps them up at night

Desired action

Select the action you want this audience to take.

• [ ] Social engagement
• [ ] Site visits
• [ ] Product signups
• [ ] Downloads
• [ ] Deals

The Shift