<aside> <img src="/icons/error_red.svg" alt="/icons/error_red.svg" width="40px" /> Consider updating the redlined text below with guidance and links specific to your brand.

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The [your company name] Content Style Guide goes into depth on many subjects. It may be more information than you need. Here are the most important things to know.

Principles

Good content is:

• Clear
• Useful
• Friendly
• Appropriate

Voice and tone

[your company name]’s voice is:

• Human
• Familiar
• Friendly
• Straightforward

Our tone changes depending on the situation, but it's generally informal. We have a sense of humor, but we value clarity over entertainment.

Our priorities are to educate our users about our products without patronizing or confusing them, so they can get their work done and get on with their lives.

Writing about people

We write and build apps with a person-first perspective. Being aware of the impact of your language will help make [your company name] a better place to work and a better steward of our values in the world.

• Don’t reference age or disability unless it’s relevant to what you’re writing.
• Avoid gendered language and use the singular “they.”