🧑‍🏫 Overview and instructions

The Thought leadership development hub is designed to activate an organization’s SME network and drive expert-informed content through open collaboration between the content/marketing team and subject matter experts.

(SME = Subject matter expert)

🏗️ How it works

🔧 What you need to do

In the hub:

Subject matter experts can:

• Document their areas of expertise, personas they talk best to, and level of interest in contributing to content projects
• Submit new ideas for content development based on needs and interests they’ve identified in the market
• View content topics that are on the marketing roadmap and hand-raise where they can help inform and/or develop

Marketing team can:

• Identify the right experts to connect with on specific content/marketing opportunities and understand how SMEs would like to be engaged
• Share content/marketing topics on the roadmap so SMEs can self-select topics they are able to inform and contribute to
• Create an information stream from experts to generate new topics and close knowledge gaps

🏗️ How it works

The Thought leadership development hub includes two tables: the SME network and the SME collaboration hub.

🧠 SME network

The SME network catalogs all the experts we work with. It includes 10 fields, 7 views, and 1 submission form.