💁♀️ Personas
🏭 ICPs
The Audience profile builder catalogs the descriptions and messaging guidance for each dimension of our target audiences. ****Each dimension represents a building block for you to pick and choose from to build a tailored audience profile for content and campaigns.
Dimensions descriptions
| Persona | Demographic info. It’s the human side of the people we talk to. |
|---|---|
| ICP (Ideal customer profile) | Firmographic info. It’s less about the individual and more about the industries and environments in which they work. |
| Stage of funnel | Where in the purchase decision a customer is. It impacts a customer’s familiarity with our product, appetite for engagement, and desire to buy. |
<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Reminder: Persona profiles highlight the demographic information of our target audience. It’s the human side of the people we talk to.
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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Reminder: ICPs highlight the firmographic info of our target audience. It’s less about the individual and more about the industries and environments in which they work.
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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Reminder: Stage of funnel highlights where in the purchase decision a customer is. It impacts a customer’s familiarity with our brand/product, appetite for engagement, and desire to buy.
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