🤷 Background

📚 Narrative & design

👷‍♂️ Production

📬 Distribution

Instructions for users

Instructions for admins

🤷 Background

Premortem (business case):

In about 3 sentences, write a premortem as if it is several months after this asset is launched. With as much specificity as possible, describe the benefits our company and customers experienced as well as the actions customers took. Also, try to imagine and describe any failures. The goal of a premortem is to have a clear picture of what success will look like and force ourselves to anticipate any potential blindspots.

Segmentation (Who)

Make 1 selection in each of the 4 columns

💁‍♀️ Persona

• [ ] Persona 1
• [ ] Persona 2
• [ ] Persona 3
• [ ] Persona 4

🏭 ICP

• [ ] ICP 1
• [ ] ICP 2
• [ ] ICP 3
• [ ] ICP 4

🔻 Stage of funnel

• [ ] Tofu
• [ ] Mofu
• [ ] Bofu
• [ ] Not sure yet

💵 Status

• [ ] Buyer
• [ ] User
• Overview and guidance on segments

Content format (What)

Make ONLY 1 selection in either of 4 columns

Web

• [ ] Squeeze page
• [ ] Landing page
• [ ] Blog (non-seo)
• [ ] Case study
• [ ] Help doc
• [ ] Dev doc

SEO

• [ ] Blog (seo)
• [ ] Web article

Downloadable

• [ ] Whitepaper
• [ ] eBook
• [ ] Workbook
• [ ] One-pager
• [ ] Datasheet
• [ ] Buyer’s guide

Multimedia

• [ ] Video
• [ ] Webinar
• [ ] Podcast ep.
• [ ] Demo
• [ ] Not sure yet

Goals (Why)